The APM Canada story
In 2017, during a conversation between product leaders who had difficulty finding talent, the idea of the Associate Product Manager (APM) program was born.
Over dinner, they discussed the challenges they faced in ensuring that products met the needs of their customers, and how difficult it was to find qualified product managers from diverse backgrounds who had the skills and knowledge needed to address these challenges. They realized that there was a gap in the market for a comprehensive product management training program that could provide aspiring product managers with the skills and knowledge they needed to succeed in the role. To fill this gap, they needed to create a program that combined theoretical knowledge with practical experience, and that was designed to help participants develop the key competencies needed to excel in the field of product management.
After the successful launch of APM Toronto, the team connected with a few Product Leaders in Montreal who were equally passionate about furthering the mission, and the APM Montreal chapter was established in 2021.
APM is quickly growing, with a remote chapter and a Vancouver chapter coming very soon.